Hi, My name is Joseph Prieto.

For a long time my life was defined by anger and a lack of direction. I viewed myself as a victim of my circumstances, and for years, I was stuck. My journey toward coaching didn't start with a "lightbulb moment," but with the slow, deliberate work of taking accountability of my own mind.

That shift in mindset changed everything. It led me to a career path dedicated to understanding the human experience from the front lines:

• In Public Service: As a police officer, I saw the complexities and the raw reality of people’s most difficult moments.

• In Media: As a journalist, I learned to listen to the quiet stories of everyday citizens, seeking to understand the "why" behind their actions.

• In Education: I’ve worked alongside children with special needs, learning the patience and empathy required to support those who learn and grow at their own pace.

• In Mental Health: As a social worker, I’ve used cognitive behavioral techniques to help people move through their individual barriers, setting aside my ego to serve those in need.

I’ve spent my life navigating the "light and dark" of the human psyche. I know how hard change is because I have lived it—and I have helped others do the same.

I don’t offer shortcuts or sensational promises. I offer a grounded, practical partnership for those who are ready to take ownership of their lives and move forward.